May you live in interesting times, is often referred to euphemistically as a Chinese curse. It is presumed to be the first of three curses of increasing severity, the other two being:
2. May you come to the attention of those in authority
3. May you find what you are looking for
Please! Can we just limit it to the first curse?
We’ve just concluded our business plan for 2009. What struck me the most were our numbers (forecast, pipeline, etc) and how positive they look… and that’s viewing them through pessimistically dark colored glasses. But in these “interesting times” anything is possible and we have to plan for different scenarios as well.
What I do know:
· Most firms are planning on reducing operating expenses and deferring capital expenditures.
· Cash flow is KING and firms are going to do everything to maximize it.
· New investments in bleeding edge technologies have been put on hold.
· Investments in new software must produce an immediate and tangible return.
· Renewable software subscriptions will be considered thoroughly and only those that are absolutely needed will be renewed.
· “Staff reductions” is an understatement. It’s more like “staff amputations”
What does this mean for Esquire Innovations? We are in the unique position of being a provider of Microsoft Office integrated practice management software services and applications. Our software is pretty much on all users’ desktops and is a part of the workflow work product. Is that good enough for us? HELL NO!
These times call for us, as a vendor to the law firm community, to do and be more, not less. In 2009 we have to go beyond Software and provide astonishing client support. Yes astonishing! Astonishing support. Astonishing value. Astonishing prices. Astonishing empathy.